Your book cover is your most essential marketing tool. It’s right up there with your story and your back cover blurb in importance. A book cover’s singular goal is to attract readers to your book and make them want to pick it up. The book cover needs to convey the book’s Genre or sub-genre Location Tone of the book Possibly the main character(s) Think of it like a movie poster for your book. It needs to be attention grabbing and professional looking. You, as the author, might have a scene in your mind that you want to put on the cover. It’s an important part of the story and you…